Public Relations

Virginia FCCLA recommends that chapters develop a yearly “program of work,” which includes planning and implementing projects in those national FCCLA programs that connect to the FCS courses offered in their school. The program of work should also address the goals of national FCCLA and the Virginia Association, which includes publicizing local FCCLA projects and activities. These goals are part of the Strategic Plan for FCCLA, which is found on the national website.

Public Relations Recognition

Recognition, including a Public Relations ribbon for the state conference name badge, will be based on doing one of the following:

  • Submit a photo to national FCCLA for their social media pages and in newsletters, and have the submission accepted for publication
  • Submit one of the following to the Virginia Vice President of Public Relations: newspaper article; chapter newsletter; screen shots of chapter Facebook, Twitter, Pinterest pages; or chapter website
  • Provide at least two social media posts for Virginia FCCLA during the school year (send posts to

Virginia Public Relations recognition submissions for the 2023-24 school year may be emailed to Joni Lam:

In addition, email confirmation of your chapter’s submission of the national Public Relations Award to Deborah Will:

James Wood High School chapter members add public relations components to their projects in each national program. The guide linked below gives great tips and suggestions.

Chapters will also be recognized by Virginia FCCLA for submitting an application for the national FCCLA Public Relations Award. Information helpful in creating media releases and other public relations tools can be found in the national Branding and Promotion Guide, available by clicking the button below.